20 qualified wealth-management appointments in 60 days. Funnel already built below.

First, thank you for booking your consultation. It tells us you're giving real thought to whether your wealth is set up the way it should be for the years ahead, and that's exactly the right place to start from.

What happens on the call is probably calmer than you're expecting. One of our advisers sits down with you, on the phone or over video, and takes the time to understand your situation, your family, and what you're actually trying to protect and build. There's no obligation and nothing to sign. If we're a genuine fit for what you need, we'll show you what working together would look like. And if we're not, we'll tell you plainly, and point you in a better direction. We can afford to be straight with you because we're 100% owned by our own advisers, so there's no institution behind us setting a product target.

You should already have a confirmation with your time and the details to join, so keep that handy. Over the next few days we'll also send you a couple of short emails. They cover the questions that come up on nearly every one of these first conversations, so nothing takes you by surprise when you speak with the team.

Before then, the most useful thing you can do is sitting right below this video. There are a few short clips on the questions people ask us most, things like whether you have enough to warrant advice at all, how we stay genuinely independent, and what the cost actually looks like. Watch the ones that speak to your situation, so we can spend the call on you rather than the basics.

Have a look through those, and one of our advisers will take it from there.

This is the question people ask themselves before they book, so let's answer it directly, because the real answer surprises most people.

There's no balance you have to hit before a conversation with us is worthwhile. Some of our clients have significant wealth already built and want it protected and passed on well. Others are still building toward that and want to make sure they're not making expensive mistakes on the way up. Both are exactly who we work with. A number matters far less than whether your situation has grown complex enough that having it all pull in the same direction would genuinely change things for you.

If your affairs have reached the point where your super, investments and tax, maybe an SMSF too, are all being handled separately by different people who never speak to each other, that's usually the moment advice starts paying for itself. One of our clients put it this way, that we were able to bring their financial life together and manage a complex situation as a single whole, where before nothing worked in step.

The initial consultation is always free, so you can find out where you actually stand before spending a cent. Bring a rough picture of what you've got, and the adviser will tell you plainly whether we can add enough value to be worth your while.

Cost is the part people most want a straight answer on, so let's be clear about how it works, and about what it doesn't cost.

The initial consultation is always free. There's no charge to sit down, walk through your situation, and find out whether we're the right firm for you. You'll leave that first conversation knowing where you stand, whether or not you go any further.

If we do go further, the ongoing fee is a transparent structure that's set out for you during the onboarding phase, agreed up front before anything begins. It's a fee for the advice itself, not a commission buried in a product, and that distinction is the whole point of how we're built. We're 100% owned by our own advisers and operate under our own licence, so there's no institution taking a cut and no product target shaping what we recommend. What you pay is for advice that's genuinely in your interest, and you'll know the number before you commit to anything.

Whether it's worth it comes down to your situation, and that's precisely what the free consultation is for. The adviser will give you a straight read on whether the value is there. If it isn't, they'll say so.

This is worth pressing us on, because a lot of firms say independent and don't really mean it, so here's exactly what it means with us.

Firstunity is 100% owned by our own adviser team, and we operate under our own Australian Financial Services Licence. There's no bank, no institution, and no product manufacturer sitting behind us with a shareholding to protect. That structure is deliberate, because it removes the thing that distorts so much financial advice, which is the pull to recommend the product that suits the parent company rather than the client.

How that shows up in practice is the part you can feel. The advice is built without agenda or bias, with only your interests in mind. Our investment approach runs on six core principles we've developed and refined over 120 years of collective advising experience, and it's overseen by an internal investment committee chaired by independent asset consultants, with your own adviser sitting on that committee. So the person advising you is directly connected to how your money is actually managed, rather than handing you off to a black box.

One of our clients told us they'd always had different financial professionals working for them who weren't working well together, and that we brought it all into one place. That only works when the advice has no agenda pulling it sideways. Bring your hardest questions on independence to the call. The team would rather you tested it than took it on faith.

People who've been let down by advice before ask this one, so let's walk through how the relationship actually works with us.

You have your own adviser, and that's who you deal with over the long term. We're built around relationships rather than transactions, which is why we say we talk relationships, not numbers. The point of that isn't a slogan, it's that the same person stays with you through the milestone moments, the good ones and the hard ones, because that's when advice actually earns its keep. Your adviser also sits on the investment committee that oversees how your money is managed, so they're not a salesperson passing you along, they're across the whole picture.

We're not here just for today, we're with you for the long haul, and for a lot of our clients that eventually extends to their children and how wealth passes between generations. One of our clients described being hand-held through their entire estate and succession process to reach a solution that worked for their whole family. That kind of continuity only happens when it's the same trusted person the whole way.

Bring your questions about what an ongoing relationship looks like to the call, and the adviser will walk you through it.

If a previous adviser left you cold, that's worth naming, because it usually comes down to two things, and both are things we've built the firm specifically to avoid.

The first is conflicted advice, where the recommendation served the institution more than it served you. We've taken that off the table by being 100% adviser-owned under our own licence, with advice that has no agenda or bias behind it. The second is the revolving door, where you never quite deal with the same person and no one owns your whole picture. We answer that with a single adviser who stays with you, sits on the committee overseeing your money, and knows your situation properly rather than reading it off a file.

The team behind that runs deep on credentials, spanning certified financial planners, a chartered accountant, a chartered financial analyst, an accredited SMSF specialist and more, with directors carrying twenty to thirty years each in the field. But credentials aren't really why our clients stay. They stay because the advice is genuinely theirs. One client simply said they were so glad they were referred to us, and that it helped to have a professional steer them through the decisions they needed to make.

Come to the call with the exact thing that disappointed you last time. The adviser will give you a straight read on whether we'd handle it differently.

Subject: Your consultation is booked
Preview: What the first meeting covers and who you'll be sitting with.
Send: Immediately after booking (fires on form submission)

Hi,

Your initial consultation with Firstunity is booked, and there's nothing you need to prepare for it. It's a straightforward conversation about where you're at.

A little about who you'll be talking to, so the meeting isn't the first time you're weighing any of this up:

- Firstunity is 100% owned by its adviser team and operates under its own Australian Financial Services Licence. No bank or product group sits behind the advice you get.
- The team is deeply credentialled across financial planning, accounting and SMSF advice, and the investment approach rests on six core principles refined over 120 years of collective experience.
- We're based in Bligh Street in the Sydney CBD, and the first consultation is always free.

On the day we'll ask about where you're at, what your affairs look like now, and what you want the years ahead to hold. From there we'll give you a straight read on whether we can help and how. If we're not the right fit for you, we'll say so.

Talk soon,
The Firstunity team

Subject: What independent actually means here
Preview: Why the licence behind an adviser changes the advice itself.
Send: Day 1, morning

Hi,

Worth putting one thing on the table before we meet, because a lot rides on it: who actually owns the advice you're getting.

Plenty of firms that look independent sit under a bank or a large product group. The adviser may be well-meaning, but the menu they work from is set by the institution above them, and that institution has products it needs to move. So the recommendation ends up shaped by what suits the parent as much as by what suits you.

Firstunity is owned entirely by its advisers and holds its own licence. There's no parent company setting the menu and no shareholding to serve. That means when we look at your situation, the recommendation has to earn its place in your plan on its own merits, because there's nothing we're being paid to steer you into. Our investment thinking runs through an internal committee chaired by independent asset consultants, with your own adviser sitting on that committee, so the person who knows your circumstances is in the room when the calls get made.

We'll go through all of this properly on the day. For now it's just useful to know the answer to the ownership question before you ask it.

Talk soon,
The Firstunity team

Subject: A client on getting her SMSF sorted
Preview: An SMSF client on the part that actually made the difference.
Send: Day 1, afternoon

Hi,

Results are easy to claim and hard to trust, so here's one in a client's own words, and then what sat underneath it.

"Firstunity helped me immensely in getting the right investments for my SMSF. It was hard for me at first to admit that I needed help, but I feel so much better now, knowing that I am in good hands with professional people."

Susie, age 71, SMSF client

The self-managed fund gave Susie control of her super, which is the whole appeal of running one. What she needed help with was the part that control doesn't solve on its own: what the fund actually holds and whether that mix suits her stage of life. One of our directors is an accredited SMSF Specialist Advisor, so the strategy she describes came from getting the investments and the structure right for her situation, then reviewing them, rather than from a hot tip.

That's the shape these relationships take. You keep the control; we make sure the decisions inside it are sound. If you're running a fund, or wondering whether you should, your consultation is a good place to get a straight read on it.

Talk soon,
The Firstunity team

Subject: Whether you even need an adviser
Preview: A straight answer to the doubt most people sit on before the meeting.
Send: Day 2, morning

Hi,

One doubt sits behind a lot of these bookings and rarely gets said out loud: do I actually have enough going on to warrant an adviser at all.

The plain version is this. Advice earns its keep when your affairs have grown complex enough that the pieces stop working together on their own. Super, tax, investments outside super, possibly a self-managed fund, maybe a business, and the question of what happens to all of it for your family. Each part might be handled competently by someone, and still nobody is holding how they fit as one plan. An adviser is worth having once you've reached that stage, and rarely before it.

So the consultation is simply where we work out, together, whether your situation has reached that stage. Plenty of people leave a first meeting having confirmed their affairs are already in good order, and that's a fine outcome to walk away with. If you're genuinely not at a point where advice would change anything for you, we'd rather tell you that than take you on.

Talk soon,
The Firstunity team

Subject: Worth doing before we meet
Preview: A few things to look at yourself, useful whether or not we work together.
Send: Day 2, afternoon

Hi,

Something you can do this week regardless of how the consultation goes, because it's useful either way.

Take an hour and pull your financial life into one view, so you can see it laid out in front of you for once:

- Your super. All of it, including any old accounts from previous employers that most people have half forgotten about, and your partner's too if you're looking at this together.
- Anything you own outside super, and roughly what's owing against it.
- The professionals already in your corner. Your accountant, your solicitor if you have one, whoever handles what. Whether anyone's job is actually making those pieces line up.

That last one tends to be the revealing part. Most people have capable individuals working on separate corners of their affairs and nobody sitting above the parts. Doing this before the meeting means we can go deeper than surface numbers on the day.

Bring whatever it throws up.

Talk soon,
The Firstunity team

Subject: The thing people put off longest
Preview: A client on finally resolving the question that had been nagging him.
Send: Day 3, morning

Hi,

There's one part of all this that people delay longer than any other, because it asks them to think about a time they won't be here: what happens to everything, and how the family carries on without the mess landing on them.

One of our clients had been carrying exactly that:

"Retirement comes with its own perks but planning what to do with my estate and succession plan has been something that's been nagging me for a while. The team at Firstunity were excellent, they hand-held me throughout the entire process to come up with a solution that worked for my entire family."

David, age 63

This is the end of the relationship that tends to matter most and gets the least attention up front. It's slow, personal work, and it doesn't fit into a single meeting. But it's worth knowing it's part of what we do, because for a lot of our clients it's the reason the relationship lasts through the milestone moments rather than ending at the plan.

You don't need to raise any of it on the day unless you want to. It'll keep. Just useful to know the door is open whenever you're ready to walk through it.

Talk soon,
The Firstunity team

Subject: Your consultation is tomorrow
Preview: Where to be, and the one thing worth having a rough sense of.
Send: Day 3, afternoon (or the morning of the meeting if it's early)

Hi,

Your initial consultation is tomorrow. There's nothing to prepare and nothing to bring that you don't already have.

The one thing worth having a rough sense of is the shape of your affairs. Roughly what your super and any investments are worth, and what's owing where. You don't need statements in front of you or exact figures for a first conversation. A ballpark is plenty.

We'll use the time to understand where you're at and what you want the years ahead to look like, and to give you a straight read on whether we can help and how. If we're not the right fit for you, you'll hear that too.

If tomorrow no longer suits, reply to this email with a day that works and we'll move it, no trouble at all.

Talk tomorrow,
The Firstunity team

Subject: Your consultation today
Preview: A short note so you know exactly where to be.
Send: 2-3 hours before the meeting, recipient timezone

Hi,

Your consultation is today. There's nothing you need to do to prepare, just turn up and we'll take it from there.

If something's come up or you're running behind, reply to this email or give the office a quick call and we'll sort it out.

Talk soon,
The Firstunity team

Subject: Looks like we missed each other
Preview: Easy to fix. Reply and we'll set a new time.
Send: 1-2 hours after a missed meeting (conditional)

Hi,

Looks like we missed each other today. These things happen, no trouble at all.

You booked in to get a straight read on where your affairs sit and whether we can help, and that's still worth a conversation whenever it suits you. Reply to this email with a day and time that works and we'll set it up.

The Firstunity team

Subject: Will you have enough

Most successful people carry a quiet version of the same question, and rarely say it out loud: will there actually be enough, and will it hold for as long as I need it to.

It's almost never a matter of having been careless with money. The answer just depends on a chain of decisions nobody has ever laid out end to end. When you stop working, how you draw an income once you do, how it stays invested through the years you're living off it, how the tax sits as your circumstances shift. So the question stays unanswered, and the natural instinct is to not look at it too closely.

Looking at it closely is the whole point. Your real situation mapped forward, so you can see how today's choices shape the years you stop working, rather than a rule of thumb from a calculator. Once you can see it, the worry has somewhere to go, because now there's something you can actually adjust.

That picture is what independent, tailored advice is for.

Firstunity

Subject: Super, tax, investments and estate

Plenty of capable people have an accountant, a super fund and maybe a solicitor who drew up the will. What they don't have is anyone whose actual job is making those parts line up.

Each professional answers the question they're asked, and answers it well within their own lane. Your accountant handles the return, your fund invests the money, your solicitor drafts the will. What none of them is holding is how it all fits: super, tax, investments and estate lined up into one plan for the next twenty or thirty years. So the gaps between them go unnoticed until something forces the issue, and by then the room to fix it has usually narrowed.

That whole-of-picture view is what an independent adviser is meant to own. Not to replace the accountant or the solicitor, but to sit above the parts and keep them pulling in the same direction, built around where you actually want to end up. It's the difference between a set of separate arrangements and an actual plan.

Firstunity

Subject: Advice with nothing attached to it

A lot of successful people keep financial advice at arm's length because they assume it arrives with a product attached, and they're not wrong to be wary.

That wariness is earned. For years, plenty of what was called advice was really product distribution in a nicer suit, and the person across the desk was paid on what they sold rather than on how well you did afterward. Enough people were on the wrong end of that for the distrust to stick, and it stuck for good reason.

Independence is the answer to it. Firstunity is owned entirely by its advisers and holds its own licence, so there's no parent company setting the menu and no shareholding to serve. When the advice isn't tied to selling you a particular fund, the recommendation has to earn its place in your plan or it doesn't belong there. We work out what you want from the years ahead first, and only then talk about how to get there. The strategy is built around your circumstances, not fitted to something we needed you to buy.

Firstunity

Subject: What happens to it all

There's one part of managing money that people delay longer than any other, because it asks them to think about a time they won't be here: what happens to everything, and how the family carries on without the mess landing on them.

It's slow, personal work, and it rarely feels urgent, so it slides. One of our clients had been carrying it for a while:

"Retirement comes with its own perks but planning what to do with my estate and succession plan has been something that's been nagging me for a while. The team at Firstunity were excellent, they hand-held me throughout the entire process to come up with a solution that worked for my entire family."

David, age 63

This end of the work is where a plan stops being about you and starts being about the people you leave it to. Handled early, it's a considered set of decisions made calmly. Left too late, it becomes something your family has to untangle at the worst possible time. It's the part of the relationship that tends to last through the milestone moments, good and bad, and it's worth starting before it feels pressing.

Firstunity

Subject: Is a self-managed fund right for you

Once your super grows past a certain point, someone usually suggests you look at running your own fund.

Where the conversation often goes wrong is that it jumps straight to setup, structure and paperwork. That's the admin, and it's the easy part to talk about. The earlier question is the one that decides everything: does a self-managed fund actually suit your circumstances, your goals and how involved you want to be. Answer that one wrong and no amount of tidy paperwork fixes it.

A self-managed fund can give you real control over how your super is invested, along with some genuine planning advantages. It can also hand you responsibilities and admin you never wanted. Which of those it turns out to be depends entirely on you, not on a template. One of our directors is an accredited SMSF Specialist Advisor, and the first thing that gets looked at is never the paperwork. It's whether the fund is the right answer for you at all, treated as an advice decision before a single form gets filled in.

Firstunity

Subject: Start with a first meeting

If any of these have landed close to home, the next step is smaller than you might think.

The initial consultation with Firstunity is free. There's nothing to prepare and no product pitch waiting at the end of it. We talk through where your affairs sit today, what you want the years ahead to look like, and whether independent advice is worth taking further for you. You'll leave with a clearer view than you arrived with, whether or not we ever work together.

Most people put this off for years, then wish they'd sat down sooner. It's a straightforward first conversation, and it's where knowing where you stand starts.

Firstunity